500 GREETINGS

SERRATS, MARTA

a collection of greeting cards, personal invitations, and announcement cards that have been either made by hand or produced with the most avant-garde computer- design techniques. nine seconds is the current estimate of the amount of time that it takes to captivate the eye. in our information-saturated world, in which email has monopolized personal communication, handmade greeting cards, personal invitations, and announcement cards offer an element of exclusive value and a unique charm, bringing together imagination, real texture, and a wide variety of design techniques. you don’t want to miss it focuses on the latest creative card designs produced by innovative design studios and artists throughout the world. the ideas showcased in its three hundred pages range from handmade cards that elude conventional printing processes to the most avant-garde computer-designed offerings. the book shows the creative processes and techniques used in each project and analyses the key elements of their success. you don’t want to miss it is a great source of inspiration for those eager to break boundaries and go one step further with their creativity and imagination.